Rosa Veleno® Win Trademark Case: Veleno Vs. Sheena Todd

John M. Veleno opposed an application to register the mark ROSA VELENO for "entertainment services by a musical artist and producer, namely, musical composition for others and production of musical sound recordings," alleging a likelihood of confusion with his registered mark VELENO for guitars. Typically, the addition of a "personal name" to a surname would not avoid a likely confusion, but what about the goods and services? How do you think this came out? John M. Veleno v. Sheena S. Todd, Opposition No. 91229357 (April 6, 2018) [not precedential] (Opinion by Judge Michael B. Adlin).

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